Coke and Pepsi are 2 of the biggest names in the soft drinks industry. It is often debated as to which one tastes better. Truth be told, I like them both.
Some of the biggest names in showbiz have endorsed these 2 brands. They are globally recognised and seeing them on billboards is not a surprise.
Dave Chappelle, a popular American comedian once admitted during one of his stand-up routines that he endorsed them both and "frankly I can't tell the difference" he said.
In business terms, Coke has outperformed Pepsi for a long time. A 2008 Beverage Digest report stated Pepsi's market share at 30.8% and Coke's market share at 42.7%. Coke outsells Pepsi in the US and in fact most parts of the world.
Nonetheless, consumers will continue to love these 2 brands because not only do they taste good but they consistently update themselves to appeal to the mass consumers who by the way are growing rapidly.
